Our brand strategy process is about taking a good look at your customers and crafting an identity that will inspire them to become whom they want to become.
We start by first understanding who your customers are; their personality, deep needs, frustrations, celebrity idol, and most importantly - their tribe.
Your brand must stand out from the competitive landscape. Therefore, we will take a good look at your competitors and see whom they target, how they behave, and how they look & feel.
A tribe
A tribe is a group of potential customers with the same values/beliefs, and behavior. Your brand will be a key figure of this tribe, so getting a firm understanding of its rules, dialect, beliefs, and behavior is essential.
Customers’ celebrity idol
A celebrity idol is a celebrity that could be a potential customer of your brand and is also considered an influencer or a thought leader in your customers’ tribe. The celebrity idol will inspire the brand strategy.
With collaborative work, we will humanize your brand with a philosophy and personality that your customers would relate with. Next, we will establish your brand’s purpose so it will be aligned with the aspirations of your customers. Then, with your tribe in mind - we will define your mission and core beliefs.
We will write your brand story that will inspire your customers to be better and will give them hope to better themselves.
You will be amazed to see how your team will instantly feel more motivated to push the brand forward.
We will collaborate on how we can bridge the perception gap of your customers and give our recommendations on action items across all customer touchpoints, from the packaging to the customer service’s macros and behavior.
We will think of ways to delight your customers to give them more than they expect so they will move up on the loyalty ladder and become true fans.
Now that we know who your brand is, we can give it clothes with a visual identity guide that will ensure visual consistency across all brand assets, from email design to Google display ads.
We will design your iconic logo, ensuring it will be easily recognized on both digital and physical placements.
Besides documenting the guidelines, we always give application examples so there will be no room for mistakes.
Retail companies we’ve helped in the past 24 months. Our holistic process takes includes research, strategy, visual guidelines and identity, and store design.
Every year, we volunteer 15% of the hours we bill to provide design services to non-profit organizations and young entrepreneurs from developing countries.
Every year, we volunteer 15% of the hours we bill to provide design services to non-profit organizations and young entrepreneurs from developing countries.
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