A lot has been said about enjoying the little things in life. But, funnily enough, finding joy in small subtleties makes them take a more important place in our lives.
Perhaps the way our imagination is activated when we focus on details rather than skip between chunks of thrill taps into a more profound emotional spot – one that absorbs and amplifies joys, makes them personal.
Happy Lemon was built with that in mind. It’s filled with well-designed items that spark a sense of adventure, surprise, and happiness and is made to add magic to everyday life. Together we created a new identity for the store that squeezes out and serves the freshness it has to offer.
Your Happy Lemon experience is set to begin even before entering – just passing by its window evokes everyday happiness, which is the backbone of the brand’s strategy. We named it Happy Lemon, aiming at a name that communicates immediate satisfaction, curiosity and flavor.
The visual identity we’ve created, captures the brand’s playfulness that adds zest to every moment. Black and white tones give it a sophisticated look, balanced by soft, quirky shapes and a wide, vivid secondary color palette. We’ve kept in mind the Happy Lemon philosophy: small joys are for everyone. While the items in the store are of great quality, the prices are fair and inviting.
99Jersey, is a Jerseys eCom brand that is committed to helping people honor their all-time favorite players.